Every year Transforma Insights publishes its list of IoT ‘Transition Topics’ highlighting where we expect to see seismic change occurring during the year. This year the list focuses on the application of Artificial Intelligence to IoT, the shift towards 5G, changing commercial dynamics and the growing impact of IoT regulations.
The Transition Topics will form the basis of a significant part of the research agenda for the Transforma Insights Advisory Service in 2025, as well as sponsored Position Papers and Virtual Briefings.
Transition Topics for 2025
For the coming year we have defined a set of Transition Topics encompassing both new areas and evolutions of some themes explored in previous years. The topics will be:
1. AIoT
It is impossible to overstate the extent of interest in the application of Artificial Intelligence in all kinds of technology environments. One critical area considers the implementation of AI onboard IoT devices. Augmenting IoT with AI can significantly enhance a device value proposition and many businesses are incorporating built-in AI functionalities within their hardware device portfolios to enhance product functionalities and create value added services. We expect the adoption of AI onboard IoT devices to accelerate quickly with significant implications for product roadmap, application architecture and market dynamics. As well as analysing the qualitative impact on the market, Transforma Insights will continue its work quantifying the AIoT market opportunity.
2. Management and orchestration of distributed AI
Supporting the implementation of AI applications onboard IoT devices, there is an increasingly critical function in handling the maintenance and updating of those applications and the orchestration of compute workloads and storage related to AI, between the edge device, campus edge, network edge, and cloud. We will consider the opportunity presented by AI orchestration and the new capabilities and architectures needed to support distributed AI.
3. eSIM orchestration vs connectivity reseller
The imminent arrival of the SGP.32 ‘IoT’ standard for remote SIM provisioning in 2025 promises to trigger a new phase in the provision of IoT connectivity and in the associated roles. Specifically, we expect to see the role of IoT connectivity provider (MNO/MVNO) fragment into three main roles: network operator, reseller and a new role of eSIM orchestrator, handling profile management and potentially integrating with a role of single-pane-of-glass (SPOG) connectivity abstraction platform. We will consider the implications for the market structure and competitive dynamics for IoT connectivity providers and their customers.
4. Monetizing 5G (and particularly 5G SA) with IoT
The focus of many Mobile Network Operators will be squarely on how to monetise their investments in 5G and we will examine the ways in which IoT represents an opportunity to do so. Our focus will be on identifying the likely revenue opportunities that might accrue to a MNOs from 5G services delivered over public networks, and particularly those related to 5G Stand Alone (SA) beyond regular handsets and data services. This includes consideration of higher bandwidth capabilities, ultra-low latency, increased reliability, network slicing, network exposure functions, APIs and more.
5. Decision points and pivots in support for LTE, NB-IoT and public LoRaWAN
Alongside the arrival of 5G we expect some critical decisions and pivotal changes in 2025 about the fate of other public network technologies. MNOs will increasingly turn their attention to timelines for LTE switch-off and will probably take more decisive action to reflect their ambivalence towards other public network technologies including NB-IoT. We will also consider the future of public LoRaWAN. The prevailing trend is favouring a return to piggybacking on existing networks deployed for conventional mobile services rather than the use of dedicated public network technologies for IoT.
6. Satellite IoT and likely disruption
NTN, or Non-Terrestrial Networks, were one of the most talked about emerging technologies of 2024, combining the potential for satellite and cellular connectivity both into a single package. In 2025 the rubber will hit the road, or perhaps not. We will unpick the extent to which emerging NTN propositions will either augment or cannibalise existing cellular markets. We will also focus on how pure-play either satellite or cellular operators can best respond to the emerging threats, such as they are.
7. Impact of regulations on delivering IoT solutions
Regulatory compliance was our number one Transition Topic for IoT in 2024 and it will continue to be critical in 2025. The last few years have seen substantial developments in regulations for security, permanent roaming, data sovereignty, national resilience and data management, including the EU’s Data Act and Cyber Resilience Act, the UK’s PSTI Act, and numerous developments in the US. This is one of the reasons Transforma Insights provides its Regulatory Database, to help vendors and adopters navigate their way through the increasingly complex regulatory landscape. In particular, in 2025 we will focus on the ways in which IoT solutions (and the underlying services that support them) will need to be provisioned to address the greater regulatory burden.
8. Geopolitics and polarisation of markets
One extension on the theme of regulation relates to the specific growing challenge of geopolitics. With increasing tensions over supply chains and software bills of materials (SBOMs), regulations such as the EU’s NIS2 Directive and the UK Procurement Act, and increasing friction in the US for Chinese vendors, we expect a greater polarisation of IoT markets. We will explore the implications for topics such as hardware and vendor selection and auditability/ traceability.
9. Verticalization of IoT
All IoT is vertical. Few companies deploying IoT think of themselves as doing IoT; instead they are deploying smart grid, fleet management, building automation and a plethora of other such use cases. In that environment, the prevailing horizontal approach from vendors will come under increasing pressure. We expect to see greater success for vertical specialists and those vendors able to contextualise their horizontal proposition for a vertical audience and develop an appropriate go-to-market with vertical-specific requirements and buying behaviour at its core.
10. Market segmentation, channels and partner programmes
With IoT vendors facing continuing pressure on margins, it is becoming ever more pressing to optimise sales strategies. Effective market segmentation is critical, in order to identify target customers. So too is a refined approach to channels, distributors, resellers and partner programmes.
The Transforma Insights team will use the IoT Transition Topics as a key input to its research agenda, publishing Key Topic Insight Reports and other publications to the subscribers to our multi-client Advisory Service. We also plan to produce a set of public content, available for free, around the themes, any of which has associated sponsorship opportunities for technology vendors, allowing them to associate their brand with Transforma Insights’ external discussion of the topic through short reports, events and social media campaigns.
The sponsorship of one of the IoT Transition Topics will comprise the following:
- Position Paper – This 10-12 page document will summarise Transforma Insights’ perspectives on the topic. This will typically be based on an extract from a full length (~15-20 page) Key Topic Insight Report on the subject that will be published on the Transforma Insights Advisory Service exclusively for subscribers. The sponsor would have its branding on the Position Paper and 1-2 pages at the end of the report to promote its products and services.
- Virtual Briefing – A 1-hour public online briefing featuring Transforma Insights as the moderator and a speaker on the topic. Plus the sponsor, and, depending on availability, we or the client might invite an appropriate guest. The focus would be on the overall Transition Topic. Transforma Insights would organise and host the webinar.
- Social Media Campaign – Transforma Insights will heavily promote the Transition Topic via LinkedIn and Twitter, as well as mail outs to our customer base. We also have good arrangements with third parties with large social media presence in IoT who would further promote the material.
- News Article – In order to promote the Transition Topic research we would also use our great contacts with IoT-related news services to develop newsworthy articles for publication.
Research Agenda
Transforma Insights has also compiled its Research Agenda for the first half of 2025, comprising many of the topics identified above. If you would like to learn more detail about the specific topics that we will cover during the year, please contact us.
If you would like to know more about the sponsorship opportunities associated with these IoT Transition Topics, please contact our Sales Team.
