Unified Fintech Trust Platform
An integrated, culturally intelligent, AI-driven fintech platform designed explicitly for the Saudi financial sector
🚀 Transforming Saudi Arabia’s Financial Landscape
Haras AI brings together four powerful pillars to create a comprehensive fintech security ecosystem:
Integrated System Workflow
CyberSentinel – Adaptive Security Shield
Culturally-sensitive cybersecurity solution with real-time behavioral biometrics and inactive-aware risk assessment.
- Real-time behavioral biometrics (keystrokes, voice, gestures)
- Inactive-aware risk scoring system
- Socio-demographic predictive modeling
- Federated AI threat detection for privacy protection
- Multi-factor authentication with cultural context
PayTrust with MadaCash – Revolutionary Payment System
Innovative digital payments engine featuring MadaCash – an integrated cashback system that works seamlessly with everyday shopping.
Why This Approach is Revolutionary:
Convenience
Combine shopping with cash needs in one trip
Security
Safer than isolated ATM locations
Elder-Friendly
Familiar shopping environment with assistance
Cost-Effective
No ATM maintenance or cash transport costs
- Integrated cashback with regular Mada purchases
- Single transaction for shopping + cash withdrawal
- Available at all Mada-enabled merchants (supermarkets, pharmacies, etc.)
- Biometric and behavioral authentication
- Real-time transaction monitoring and alerts
- No additional fees – just like regular Mada transactions
- Special support for elderly and vulnerable populations
MadaCash Process Flow – Integrated Cashback System
Get cash while shopping – just like any regular Mada transaction!
FraudLens – Intelligent Fraud Prevention
Predictive fraud detection system with integrated behavioral analytics and cultural intelligence.
- Synthetic identity detection algorithms
- Cultural anomaly identification (inactive time transactions)
- Real-time trust scoring system
- Geolocation-based risk profiling
- Machine learning pattern recognition
Blockchain Waqf – Transparent Charitable Trust
Blockchain-powered platform ensuring traceable and immutable donation flow for Waqf and charitable projects.
- Hyperledger Fabric private blockchain implementation
- Smart contracts for donation tracking and rules enforcement
- Real-time wallet tracking for donors
- AI alerts for unauthorized fund movements
- Role-based access control for all stakeholders
Donation Tracking Flow
🎮 Interactive Use Case Demo
Experience how Haras AI works in a real-world scenario
Step 1: Elderly User at Crowded ATM
It’s Eid, and Ahmad (72 years old) needs to withdraw cash. The ATM area is crowded, creating a high-risk scenario.
Step 2: Smart Alternative – Shop & Cash
CyberSentinel suggests Ahmad visit the nearby Tamimi supermarket where he can get groceries AND withdraw cash in one safe transaction.
Step 3: Single Seamless Transaction
Ahmad shops for Eid groceries and requests SAR 500 cash at checkout – all in one Mada transaction.
Step 4: Secure Authentication & Monitoring
PayTrust uses CyberSentinel to verify Ahmad’s identity while FraudLens monitors the combined transaction.
- Standard Mada PIN entry
- Background biometric verification
- Real-time fraud monitoring
- Cultural context validation (Eid shopping pattern recognized)
Step 5: Successful Completion
Ahmad completes his shopping and receives SAR 500 cash from the cashier – all in one smooth transaction!
